Content Design & Strategy Expert
jt daniel fels
→ Content/Product Strategist & Designer
→ Omni-channel content & communications expert
→ Experienced with AI, B2B, & B2C content in multiple industries
→ Flexible cross-functional team leader
About Me
Content Designer. UX Strategist. Tech Geek.
I’m a seasoned content strategist & product designer with 11+ years of experience elevating digital, physical and agentic content products. My leadership style uses data-based risk management practices to push products forward while ensuring team members feel empowered and informed. When I join your team, you get a highly-collaborative, action-driving partner to help meet your organizational goals.
Experience
Businessolver, UX Content Designer (2023-present)
I’m a leading voice of content strategy, design and style practices for the Benefitsolver HR platform and Sofia AI Chat experience.
Crafted company-specific, GPT-powered content tools. Guided team members in creating personalized variants for clients, boosting user engagement.
Successfully rolled out dynamic omni-channel communications content campaigns which leverage behavioral psychology to promote positive benefits selection and usage amongst employees and their administrative counterparts.
Introduced new content layers and patterns to enhance traditionally text-dominant processes.
Regularly used tools include Q, CoPilot, Codex and Claude.
Meta (Facebook), Sr. Content Designer - Remote Presence Team (2022)
Consulted on and designed vital iconography, internal and external informative copy and new, intuitive interactions for video calling on Instagram and Messenger.
Pitched, rapid-prototyped, user-tested & rolled out desired AR and VR UI elements for social software on Meta Quest 2 and 3 platforms.
eBay, Sr. Content Designer - AI Content & Help Bot (2021-22)
Collaborated and led multiple aspects of the strategy and content for eBay’s helpbot and “Collectibles Vault” across US, UK and Australian markets. Work included advocating for large-scale changes to the content delivery model, collecting data for content changes, and audits of both the content and user experience.
U.S. Bank, UX Content Strategist - Flagship Mobile App, Prepaid App & Whitelabeled Content (2020-21)
Led the pioneering content design for the mobile app's initial Cash-Back Deals experience.
Wells Fargo, CXD Content Strategist (2019-20)
Thrivent Financial, Sr. Digital Content & UX Strategist (2018-19)
CATS Software, Marketing & Multimedia producer (2017-18)
Geeks WorldWide, Content Writer (2017-18)
Chapbook Press, Localization Editor (2015-17)
KEY SKILLs
AI content creation & optimization
Communications strategy
UX/CX content creation
Data-driven narrative design
User testing & data interpretation
Omni-channel strategic planning
Double-loop learning
Conversational design
Cross-functional leadership
Education
MASTER OF SCIENCE
University of Edinburgh
Creative Writing
BACHELOR OF ARTS
University of Missouri-Columbia
English
Interests
AI development & ethics
Vintage video game collecting
Science & Tech news
Screenwriting for film
Appeasing my two dogs
