Content Design & Strategy Expert
jt daniel fels
→ UX/UI content director in FinTech, e-commerce & social platforms
→ master in omni-channel content & communication
→ flexible cross-functional team leader
About Me
Content Designer. UX Strategist. Tech Geek.
I’m a seasoned content strategist & designer with more than 10 years of experience elevating both digital and physical content services. My leadership style is focused and collaborative. I guide and empower designers to share, experiment, and advocate for the best solution to achieve exceptional user experiences and exceed organizational goals.
Experience
Businessolver, UX Content Designer (2023-present)
I’m a leading voice of content strategy, design and style practices for the Benefitsolver HR platform and Sofia AI Chat experience.
Crafted company-specific, GPT-powered content tools. Guided team members in creating personalized variants for clients, boosting user engagement.
Introduced new content layers and patterns to enhance traditionally text-dominant processes.
Meta (Facebook), Sr. Content Designer - Remote Presence Team (2022)
Consulted on and designed vital iconography, internal and external informative copy and new, intuitive interactions for video calling on Instagram and Messenger.
Pitched, rapid-prototyped, user-tested & rolled out desired AR and VR UI elements for social software on Meta Quest 2 and 3 platforms.
eBay, Sr. Content Designer - AI Content & Help Bot (2021-22)
Collaborated and led multiple aspects of the strategy and content for eBay’s helpbot and “Collectibles Vault” across US, UK and Australian markets. Work included advocating for large-scale changes to the content delivery model, collecting data for content changes, and audits of both the content and user experience.
U.S. Bank, UX Content Strategist - Flagship Mobile App, Prepaid App & Whitelabeled Content (2020-21)
Led a 3-writer team throughout the creation of the universal Cash-Back Deals feature in the mobile app, reaching more than 6 million daily users and creating 1 million+ "power users" within the first 3 months.
Wells Fargo, CXD Content Strategist (2019-20)
Thrivent Financial, Sr. Digital Content & UX Strategist (2018-19)
CATS Software, Marketing & Multimedia producer (2017-18)
Geeks WorldWide, Content Writer (2017-18)
Chapbook Press, Localization Editor (2015-17)
KEY SKILLs
AI content creation & optimization
Communications strategy
UX/CX content creation
Data-driven narrative design
User testing & data interpretation
Omni-channel strategic planning
Double-loop learning
Conversational design
Cross-functional leadership
Education
MASTER OF SCIENCE
University of Edinburgh
Creative Writing
BACHELOR OF ARTS
University of Missouri-Columbia
English
Interests
AI development & ethics
Vintage video game collecting
Science & Tech news
Screenwriting for film
Appeasing my two dogs
