About Me
Content designer. ux strategist. geek.
I’m a content designer who specializes in interactive experiences across industries, from financial apps to employee benefits platforms, to video calls with friends. I bring with me a wealth of knowledge and experience across multiple mediums, including gaming, AR, VR, video, social media and more.
Experience
Businessolver, UX & AI COMMS CONTENT DESIGNER (Benefitsolver & Sofia AI)
Performed weekly & monthly A/B tests and Surveys via Pendo.
Introduced new multimedia features to traditionally text-dominant processes.
Meta (Facebook), Sr. CONTENT DESIGNER
Consulted and designed iconography, internal and external copy, and new interactive elements for video calling on Instagram and Messenger.
Researched and advised on Meta’s suite of social products, including content audits of Messenger chat apps and AR effects for the video calling experience.
Phantom Row, Operations Manager & UX Content Writer
Managed content and user experiences for phantomrow.com, including implementation of user rewards system, stock notifications feature, backend wholesale integrations and more.
Communicated with wholesale clients and suppliers to streamline manufacturing pipelines and ensure inventory stayed stocked at all feasible times.
EBAY, Content Designer
Drafted, prototyped and oversaw the creation of eBay’s AI-driven help bot, assisting our users across the US, UK and Australian markets.
Acted as Subject Matter Expert (SME) for all things related to payment systems, including finalizing our transition to an independently-managed payment platform.
U.S. BANK, Sr. UX WRITER & CONTENT STRATEGIST
Created all site and email copy, and collaborated on all UI elements for the Cash-Back Deals, Secured Card Stat Tracker, and Prepaid Card flows for both the US Bank Mobile App and whitelabel variants.
Successfully pitched, trialed and led our content strategists’ transition from Word to Figma for content documentation.
Wells Fargo, CXD Content Strategist
Created UI design and content for Wells Fargo developer portals, API-related documents and third party-branded online credit card application processes.
Led content localization initiatives to improve the desktop and mobile application experience among non-English-speaking customers.
Thrivent Financial, Sr. Digital content & UX strategist
Engaged users with content and UX flows through the launch of Together™, an online
financial tool marketed toward Christian couples of various ages.Overhauled the company’s financial health education platform curriculum with new interactive copy, video and other multimedia, including a multi-tiered badge system.
Led the division-wide strategy for digital content and B2C communications.
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cats software, marketing & multimedia producer
Created new user experiences through web copy, videos and a new resource center for new and returning users.
Led a production crew to create video content of our user base across the United States and Canada.
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geeks worldwide, content writer
Led new coverage for the E3 2017 Microsoft Conference.
Conducted creator interviews, curated press release content and proofread game reviews prior to publishing.
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rushcube, copy writer & editor
Wrote copy and provided SEO for various alternative sports sites, including Skydiving.com and Soaringsports.com.
Increased page rank of assigned sites by an average of two.
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chapbook press, localization editor
Localized You Are Not Alone: A Rwandan Memoir and You Are Not Alone: Restoration for American audiences.
Tech Skills
Expertise
InterestS
Information Architecture
User Research & Persona Development
UX Strategy & Writing
Brand Building
Education
UNIVERSITY OF EDINBURGH
M.S. CREATIVE WRITING
Graduated May 2016
UNIVERSITY OF MISSOURI-COLUMBIA
B.A. ENGLISH - CREATIVE WRITING
Graduated May 2014
Contact
Email: hello@jtdfels.com
Phone: 804 939 7045
The infamously sleepy Keiko.